The 2024 Americas and Europe Convention in Las Vegas was a resounding success, bringing together 1,500 dedicated USANA Associates from Canada, the U.S., and Mexico for three days of impactful service, networking, and inspiration.
Dedicated, energized attendees packed 1,200 boxes of food to support U.S. communities in need—an initiative made possible through our partnership with Children’s Hunger Fund. This hands-on service project was a powerful demonstration of how USANA Associates commit to making a tangible difference in the lives of others.
Chairman’s Club members, and other voices of inspiration
Throughout the event, inspiring messages about the USANA Foundation’s global impact were shared on stage by USANA CEO Jim Brown, Chairman of the Board Kevin Guest, Lucy Chen from the U.S., and Deanna Waters from Canada.
Their stories highlighted the importance of our work and motivated Associates to take action. These moments served as a reminder that by joining forces with the USANA Foundation, Associates can leverage their network and resources to create lasting change.
In recognition of their generosity and leadership, the USANA Foundation’s Chairman’s Club members, including Dean and Sherri Chionis, Deanna Waters, Vivian Lee and Alex Tai, Sabrina Wang and Michael Feng, and Jennifer and Helen Zhu, were honored on stage.
These leaders will continue to guide the foundation’s direction in the U.S. and Canada, helping to expand our reach and deepen our impact over the next year.
Beyond the stage, the USANA Foundation booth was a hub of activity. Convention attendees engaged in various events and raffles, raising over $13,000 to support our sustainable food programs! These funds will directly contribute to our efforts to combat hunger and provide nutritious meals to those in need.
USANA Foundation team members: Brian Paul, Eric Davies, and Angelia Vierra 
The spin booth was in constant motion during AEC! 
The Foundation’s raffle prizes were a huge hit among supporters 
Thank you to the Children’s Hunger Fund for an awesome food pack! 
Huge thank you to our awesome volunteers for helping our booth!
Skip the convention? Don’t miss getting involved with us!
For those looking to get involved, there are numerous opportunities to make an impact.
Whether it’s participating in local service projects, joining a global service trip, or organizing fundraisers, every contribution helps fuel the mission of the USANA Foundation. Every Associate can add a monthly donation to their auto order, too!
Associates can connect with their regional leaders, reach out to the Foundation team, or explore the USANA Foundation website further to see ways to take action.
By partnering with the USANA Foundation, Associates can use their business and network to make a meaningful difference, both in their communities and around the world. Together, we can create a ripple effect of positive change and end malnutrition for good.
